Email Marketing

Stay in touch. Drive repeat business. Automate smartly.

Email marketing is one of the most cost-effective ways to build trust, stay top-of-mind, and turn casual browsers into loyal customers. Whether you’re nurturing leads or re-engaging past clients, a well-timed email can make all the difference.

At Web Design Edinburgh, we offer email marketing services built around clarity, consistency, and conversion. We don’t believe in spammy newsletters or bloated automation funnels. Just simple, effective emails that do their job.

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Our Services

Platforms We Use

We work primarily with Mailchimp and HubSpot-two of the most powerful platforms for small to mid-sized businesses.

Mailchimp

Ideal for small businesses that need professional email campaigns, automation, and basic audience segmentation-without the overhead. Clean templates, easy testing, and insightful reporting.

HubSpot

Perfect for scaling businesses or those with more complex sales cycles. Seamless CRM integration, lead nurturing workflows, and detailed performance tracking-all in one platform.

If you’re not sure which is right for you, we’ll help you decide based on your goals, volume, and budget.

Comprehensive Branding Branding Services

Your brand is the cornerstone of your business, and it deserves to shine. At Web Design Edinburgh, we specialize in crafting strong, cohesive branding that sets you apart from the competition. Our branding services include.

What We Offer

We provide full-service email marketing-from one-off campaigns to fully automated sales funnels.

Email Strategy & Planning. No two businesses are the same. We start with your objectives and map out a plan that fits: monthly newsletters, product announcements, post-sale check-ins, or nurture sequences.
Design & Build. Clean, responsive templates built to reflect your brand. Clear hierarchy, smart CTAs, and mobile-friendly formatting as standard.
Automation & Funnels. Welcome emails. Abandoned cart flows. Lead nurturing. Re-engagement sequences. All automated, all measured, all designed to convert.
List Segmentation. We help you speak to the right people with the right message-whether you’re targeting new leads, loyal customers, or specific interest groups.
Performance Monitoring. Open rates, click-throughs, conversions-we’ll track what matters, optimise what needs improving, and report clearly on what’s working.

Who It's For

Local businesses looking to stay connected with customers
eCommerce stores needing abandoned cart flows
B2B firms wanting to nurture long-term leads
Any business that wants more from their contact list

If you already have a list but don’t know what to do with it—or don’t have a list but want to grow one—we’ll guide you through it all.

Why Use Email Marketing?

Because it works. Unlike social platforms or search ads, email lands directly in your customer’s inbox-and stays there until they’re ready to engage.

Keep your brand top-of-mind
Share promotions, updates, and content
Drive traffic and sales
Re-engage lapsed customers
Automate repetitive follow-ups

And when done right, it doesn’t feel like marketing. It just feels helpful.

What’s Included?

Strategic planning session

Platform setup (Mailchimp or HubSpot)

Template design + setup

Campaign calendar

List import & segmentation

Automated workflow design

Copywriting and formatting

Testing & optimisation

Monthly analytics report

We can also integrate your website’s forms and customer data directly into your email platform—so everything runs smoothly, end to end.

No Guesswork. Just Consistent Value.

Email isn’t about blasting offers. It’s about timing, tone, and trust. That’s what we focus on. No big promises. No shiny dashboards. Just simple, effective campaigns that actually help your business grow.

Ready to get started?

Let’s set up your first campaign or optimise what you already have. Book a free consultation and we’ll take it from there!

Get In Touch

We’ll get back to you as soon as possible.