Social Media Ads

Reach your audience. Drive action. Grow your brand.

You’ve got a website that works. Now it’s time to get more people to see it—and act. Social media advertising on Meta and LinkedIn is one of the most effective ways to do just that. Whether you’re looking to generate leads, grow brand awareness, or retarget visitors who didn’t convert the first time, we’ll build campaigns that work quietly in the background while you get on with business.

At Web Design Edinburgh, we run social media ad campaigns with the same mindset we use when designing websites: keep it clean, keep it clear, and make sure it delivers.

Why Social Media Ads?

Organic reach is limited. If you’re serious about growth, paid social is the most efficient way to cut through the noise.

Whether you’re starting from scratch or looking to rebrand, we work closely with you to develop a brand that resonates with your target audience and communicates your unique value proposition.

Meta Ads (Facebook & Instagram)

With advanced targeting and visual-first formats, Meta Ads are ideal for reaching consumers at every stage—from cold interest to ready-to-buy.

LinkedIn Ads

 For B2B? Nothing beats LinkedIn. Reach decision-makers, generate leads, and build brand trust with sponsored content and message ads tailored to professional audiences.

What We Do

We don’t run generic campaigns. We craft paid social strategies that match your brand, your audience, and your objectives.

Here’s what you can expect:

  • Audience targeting. We use demographic, interest-based, and behavioural data to find your ideal customers—and then speak directly to them.
  • Creative & copy. Ad visuals and messaging that match your tone and resonate with your market. Designed to stop the scroll and get clicks.
  • Retargeting. Most people won’t convert on their first visit. We’ll bring them back with smart retargeting across both Meta and LinkedIn—whether they clicked an ad, visited your website, or dropped off at checkout.
  • Campaign management. From budget control to A/B testing and performance optimisation—we keep your ads running efficiently, so every penny works harder.
  • Analytics & reporting. Simple, clear reports that show you what’s working, what’s not, and what’s next.
 

Our Clients

We run paid social campaigns for B2C and B2B businesses alike—from local service providers and professional firms to online retailers and tech startups. If you’re based in Edinburgh (or anywhere else) and need real results from your ad spend, we can help.

How We Work

• No long contracts. We work month-to-month. If it’s not delivering value, you’re free to walk away.

• No vague metrics. We track real outcomes—leads, bookings, sales—not just likes and reach.

• No off-the-shelf templates. Every campaign is tailored to your business and your customers.

We don’t believe in bloated strategies or marketing jargon. Just honest advice, performance-focused campaigns, and results you can track.

Services Include

Meta Ads (Facebook & Instagram)

LinkedIn Ads (Sponsored Content, Message Ads, Lead Gen Forms)

Audience research & targeting

Ad creative design & copywriting

Pixel and conversion tracking setup

Full-funnel retargeting

Budget & bid management

Weekly monitoring & optimisation

Monthly performance reporting

We’ll also make sure your campaigns are properly integrated with your website and tracking tools—so you never have to wonder if they’re working.

Thinking About Social Ads?

Whether you want to build awareness or drive conversions, we’ll help you launch and scale campaigns that actually move the needle. No gimmicks. No guesswork.

Smarter social ads. Built to convert. Backed by strategy.

 Run by people who care if they actually work.